How Parle G: Became the King of Biscuits Industry?

Key Takeaways 

1. A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.

2. Good marketing makes the company look smart. Great marketing makes the customer feel smart.

3. Good content isn’t about good storytelling. It’s about telling a true story well.

4. Nothing great was ever achieved without enthusiasm.

5. Good marketers see consumers as complete human beings with all the dimensions real people have..

Introduction 

If your business is struggling to grow, especially in sales and marketing, it can be really tough. But in this article, we'll talk about a way to grow your business without spending a lot of money. Let's look at a marketing strategy used by Parle. 

Parle G is a famous brand known for biscuits in India. It started way back in 1929 in a small Mumbai factory. Now, it's a must-have in every Indian home. People love it for its sweet taste and low price. Parle G biscuits are loved by everyone, young and old, and are even sold all over the world. Its success story shows how well it understands Indian customers, uses smart ideas, and always makes sure its biscuits are top quality.

How Parle G Became the King of Biscuits Industry: A Complete Case Study

Credit: Apeejay News

When it comes to biscuits, Parle G is a big deal. It's often called "The King of Biscuits" and it's loved all over the world, not just in India. Parle G started in a small sweet shop in Mumbai and now it's huge globally. Its story is all about being creative, bouncing back from tough times, and knowing what people want.

1. The Humble Beginnings

The story started in 1929 when Mohanlal Dayal Chauhan started Parle Products in Mumbai. They began by making sweets and candies. Then, in 1939, they started making biscuits too, and that's when Parle Gluco Biscuits, now known as Parle G, was born. Their goal was simple: to make snacks that were cheap and healthy for everyone in India.

2. The Strategy for Success

Parle G became so popular mainly because it was affordable. Even when prices went up, they kept their biscuits cheap, so everyone could buy them, no matter how much money they had. This made Parle G a favorite snack for people from all different backgrounds.

Another reason for their success was how widely available their biscuits were. Parle G made sure you could find their biscuits everywhere in India, even in really faraway places. This made Parle G famous in cities and countryside alike.

3. Quality and Consistency

Even though Parle G biscuits were cheap, they always made sure they were still good quality. They checked each biscuit carefully to make sure it tasted great and was clean. This meant people trusted the brand because they knew they'd always get a tasty, safe biscuit. And because the taste reminded people of good memories, they kept coming back for more.

4. Marketing Genius

Parle G's marketing tricks were a big part of why it became so popular. People loved the cute girl on the wrapper and the slogan "G means Genius." It made them think the biscuit was really good for them. Also, Parle G made fun TV ads that families liked, making the brand seem friendly and nice.

5. Overcoming Challenges

Parle G had some tough times too. Other companies from India and abroad competed with them. But Parle G didn't give up. They kept making new kinds of biscuits and managed their money well so they didn't have to raise prices too much.

6. Global Expansion

Realizing that people outside India might like their biscuits too, Parle G started selling them in other countries. Now, you can find Parle G in more than 100 countries. They changed some things to fit each new place, but they still made sure their biscuits were cheap and tasty, just like always.

7. The Legacy Continues

Today, Parle G isn't just a biscuit – it's a symbol of culture. They make billions of biscuits every year, and people all over the world love them. Parle G still sticks to its main idea of making good snacks that everyone can afford. They're still known as the best biscuits around.

Through strategic marketing, a focus on quality, and an unmatched distribution network, Parle G has exemplified how understanding and valuing the consumer can pave the way to unmatched success. Its journey from a local favorite to a global staple is a classic case study of resilience, innovation, and the sweet taste of success.

Video Source: How Parle-G is still sold at just 5 Rs?

Here's why Parle-G biscuits logged 'record' sales during COVID-19 lockdown, 

You know the more interesting facts about Parle G's, why every Indian person loves their biscuits and even other products, made by Parle, and we are also proud of this FMCG brand. The news article reported by moneycontrol.com

The company has gained a market share of around 5 percent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.

Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to the people during the pandemic due to its economic proposition with value package of Rs 2 besides being considered as a good source of glucose, Parle Products Senior Category Head Mayank Shah told PTI.

“The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5 percent during the lockdown,” he added.

“This is one of the highest in the recent (time). At least in last 30 to 40 years, we have not seen this kind of growth,” Shah said adding in his 20 years of working with the biscuits major he hasn't witnessed a performance like this. Read More

More Interesting Facts: 

Parle-G biscuits are a favorite snack for many Indians. But have you ever wondered why they're so popular? Let's break it down.

First off, Parle-G biscuits are affordable. They're cheap enough that even people with tight budgets can afford them. This makes them accessible to a wide range of people across the country.

Secondly, Parle-G biscuits are tasty. They have a unique flavor that many people enjoy. Whether you dunk them in tea or eat them plain, they're delicious either way.

Another reason for their popularity is nostalgia. Many Indians have grown up eating Parle-G biscuits. They're a part of childhood memories and family traditions for a lot of people. So, when they eat Parle-G biscuits, it brings back fond memories of the past.

Additionally, Parle-G biscuits are widely available. You can find them in almost every corner shop, grocery store, and supermarket across India. This makes it easy for people to buy them whenever they want.

Moreover, Parle as a brand is trusted. They've been around for a long time and have built a reputation for producing quality products. This makes people confident in their choice when buying Parle-G biscuits or any other Parle products.

Overall, it's a combination of affordability, taste, nostalgia, availability, and trust that makes Parle-G biscuits so beloved by Indians. And it's not just the biscuits – Parle as a brand holds a special place in the hearts of many Indians, making them proud to support a homegrown FMCG (Fast Moving Consumer Goods) brand like Parle.

Also Read: How to Build A Big Brand Without Money In 2024

Here are some important lessons for all of us to learn from Parle G's success:

1. Make sure your products are affordable for everyone.

2. Always focus on maintaining high quality.

3. Reach out to as many people as possible by distributing widely.

4. Use effective and friendly advertising to connect with customers.

5. Keep coming up with new ideas to stay ahead.

6. Don't be afraid to expand your business globally.

7. Stick to your original goals and values to stay successful.

Conclusion

Parle G became the King of Biscuits by staying true to its values of affordability and quality. It started small in Mumbai and grew to be loved by people worldwide. Their biscuits were not only tasty but also cheap, making them a favorite snack for everyone. Through smart marketing and innovation, Parle G made sure its biscuits were available everywhere. Today, it's not just a biscuit – it's a cultural icon loved by millions.

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